Description
Archive 2026-209: Best Practices: Valuing Small Businesses – Market Approach
**Webinar 209: Live Broadcast Date: January 27, 2026, 1:00-3:00 pm ET**
VPS STRAIGHTtalk Webinar Series:
Speaker: Harold G. Martin, CPA/ABV/CFF, ASA, CFE
Webinar Description:
Join Harold Martin for an in-depth, practical discussion on valuing a small business using the Market Approach. The session will discuss use of both the Guideline Transaction Method and Guideline Public Company Method and the issues to be considered when using these to value a small business.
Learning Objectives:
Using a detailed case study (including report language), the participant will learn:
- How to apply best practices when using the Market Approach to value a small business
- How to defend your analysis
- How to select the proper level of reliability of the alternative methods
Webinar Outline:
- Review of the Guideline Transaction Method
- Review of the Guideline Public Company Method
- Determining “comparability”
- When to apply each method
- Level of reliance on each method
- Limitations on use for valuing a small business
- Illustration of each method using a case study
Handouts:
- VPS Webinar Slides
- Sample Report Section
- Access to a Video Recording of the Program
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