Upcoming Webinar

VPS Straight Talk Series

Valuing Intangible Assets for Property Tax Purposes

November 19, 2019

Purchase the new book from VPS – “Best Practices – Thought Leadership in Valuation, Damages, and Transfer Price Analysis” for $199 and attend this webinar by the author for free (a $239 value!)


Webinar Description

Most valuation analysts are familiar with valuing intangible assets for fair value measurement, income tax accounting, and litigation (e.g., infringement) purposes. This program describes the valuation of industrial and commercial company intangible assets for property tax compliance, appeal, and litigation purposes.

Many industrial and commercial taxpayers are assessed based on the “unit valuation principle” for property tax purposes. That is, all of the taxpayer operating assets are valued collectively, on a going-concern basis, as a single “unit.” Accordingly, a unit valuation is similar to a business valuation. However, most taxing jurisdictions tax only real estate and tangible personal property. Therefore, corporate taxpayers (or their legal counsel) often retain analysts to identify and value the industrial or commercial intangible assets that are exempt from state and local taxation (“SALT”).

This program explains what types of taxpayers are subject to the unit valuation principle for SALT purposes. This program describes how to identify which intangible assets are exempt from property tax in each jurisdiction. And, this program illustrates how to prepare and defend such intangible asset valuations for SALT purposes.

Presenter Biographies

Robert Reilly CPA/ABV/CFF has been a managing director of Willamette Management Associates for nearly 30 years. He specializes in the valuation, damages, and transfer price analysis of intangible assets and intellectual property. Robert publishes and lectures frequently on intangible-asset-related issues. He testifies frequently in state and local courts related to intangible asset valuations for property tax appeal purposes. Robert is also a state licensed real estate appraiser in many states.

John Ramirez, ASA, is a managing director of Willamette Management Associates, and he leads the firm’s property tax valuation practice. John publishes and lectures frequently on property tax valuation issues.

Webinar Outline

  1. The unit valuation principle versus the summation valuation principle
  2. Types of taxpayers subject to the unit (originally called utility) principle of property valuation
  3. Unit valuations are not applied only to public utilities
  4. Unit valuations are not applied only to centrally assessed taxpayers
  5. Differences and similarities between unit valuations and business valuations
  6. Generally accepted unit valuation approaches and methods
  7. Intangible assets that are captured in the unit valuation conclusion
  8. Generally accepted approaches and methods for identifying and valuing exempt intangible assets for property tax purposes
  9. Illustrative examples of developing exempt intangible asset valuations
  10. Illustrative examples of extracting exempt intangible asset values from unit valuation conclusions

Learning Objectives

Participants in this program will learn how to:

  1. Identify the types of industrial and commercial taxpayers subject to unit principle valuations
  2. Recognize when a commercial property tax assessment is based on the unit valuation principle
  3. Describe and apply the differences between a unit valuation and a business valuation
  4. Identify and value intangible assets that are exempt from state and local property taxation
  5. Extract the value of exempt intangible assets from the taxpayer’s unit principle valuation

Access to this webinar is complimentary with the purchase of the new book by Robert Reilly and Robert Schweihs titled “Best Practices – Thought Leadership in Valuation, Damages, and Transfer Price Analysis


The VPS StraightTalk webinar series brings you outstanding continuing professional education on business valuation and litigation topics. Unless otherwise noted, all webinars are targeted at an intermediate program level, qualify for two hours of CPE credit, and begin at 1:00 p.m. ET. Pay one fee of $239 for everyone in your firm to participate. Unlimited employees from your firm will each receive 2 CPE credits for NO additional fee (applies to all employees at your firm who sign in per the webinar participant instructions.) More information on the VPS StraightTalk webinar series can be found here.

Jim Hitchner’s Valuation Products and Services (VPS) provides tools to assist practitioners in business valuation, litigation services, and forensics and fraud.

Valuation Products and Service, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.