Tuesday, August 12, 2025, 1:00 – 3:00 PM ET

Quantifying Personal and Entity Goodwill

Speakers:

Asif Charania,CPA/ABV/CFF & Greg Saunders, CPA/ABV/CFF, ASA

Webinar Description:

The webinar will present a quantitative approach using purchase price allocation techniques in estimating personal and entity goodwill. This approach may be used for tax purposes, as well as for family law cases where personal goodwill is a separate asset. The presentation will include a case study illustrating the method.

Learning Objectives:

The participant will learn and be updated on the following:

Applications of the method for different valuation purposes (e.g., tax and family law matters)
Background of the techniques and required documents and assumptions
Compare and contrast quantitative approach against other methods commonly used (e.g., Multi-Attribute Utility Model (MUM))
Case study illustrating the methodologies

Handouts:

VPS Webinar slides
Following the webinar, attendees will have access to a video recording of the program

About the Presenters:

Asif Charania,CPA/ABV/CFF

Asif H. Charania is the practice leader of Keiter’s Valuation and Forensic Services Group. He has over 15 years of experience in financial consulting services. He specializes in valuation and forensic accounting, including financial investigations and litigation consulting services.

His valuation experience includes buy/sell agreements, ESOPs, fairness opinions, financial statement reporting (purchase price allocation and goodwill impairment), mergers and acquisitions, purchase/sale of a security, stock-based compensation, taxation (estate, gift and income tax), stockholder disputes, divorce, and complex securities (e.g., preferred stock, convertible preferred stock, options, warrants, and stock appreciation rights).

His litigation consulting experience includes assisting clients with development of strategy, analyzing industries and markets, evaluating liability issues, to name a few.

His financial investigation experience includes assisting with planning the investigation, assisting with discovery and obtaining evidence, performing computer forensic analysis, quantifying damages, and more.

Greg Saunders, CPA/ABV/CFF, ASA

Greg is a Senior Manager in Keiter’s Valuation and Forensic Services Group. He has over eleven years of experience and specializes in valuation and forensic accounting, including financial investigations and litigation consulting services.

He has performed and/or assisted with over 450 valuation and forensic engagements and has served clients in a variety of industries including technology, financial services, construction, healthcare, retail trade, manufacturing, distribution, wholesale, government contracting, and professional services.

He is a frequent speaker and writer on valuation and forensic accounting topics. He has presented at the AICPA National Forensic and Valuation Services Conference and the VSCPA Forensic and Valuation Services Conference and served as a guest lecturer at The College of William and Mary Raymond A. Mason School of Business. He is a co-author of Financial Valuation: Applications and Models, 5th ed. published in 2025 (the textbook used for the AICPA National Business Valuation School) and has also written technical articles for the Keiter Valuation and Forensic Services blog.

Tuesday, September 9, 2025, 1:00 – 3:00 PM ET

Best Practices: Valuing Small Businesses – The Capitalized Cash Flow Method

Speakers:

Jim Hitchner, CPA/ABV/CFF & Greg Saunders, CPA/ABV/CFF, ASA

Webinar Description:

Join Jim Hitchner and Greg Saunders as they delve into the complexities of valuing a small business using the Capitalized Cash Flow (CCF) method. This session will explore the question of choosing the CCF method versus the DCF, as well as its reliability and how to defend it. Do not miss this opportunity to enhance your financial acumen and make informed decisions in your valuation practices!

Learning Objectives:

Using a detailed case study (including report language), the participant will learn:
How to apply best practices in the CCF method
How to defend this method
How to select the proper level of reliability of this method
Webinar Outline:
Level of reliance on a CCF method
CCF, DCF, or both?
Risk analysis and adjustments – discount rate, margins, or growth
Earnings vs. cash flow
Financial information
Normalization adjustments
Excess compensation
Weighting of historical earnings
Minority vs. control cash flows
Direct to equity vs. invested capital applications
Depreciation, capital expenditures, and working capital assumptions
Normalizing debt
Supporting a long-term growth rate
Dealing with high, short-term growth in a CCF method
Real vs. nominal growth rates
Perpetuity growth – yes, or no?
Sensitivity analyses and sanity checks
Weighting and reconciling values

Handouts:

VPS Webinar slides
Related Articles
Sample Report Section
Following the webinar, attendees will have access to a video recording of the program

About the Presenters:

James R. Hitchner, CPA/ABV/CFF

Jim Hitchner is managing director of Financial Valuation Advisors www.finvaluation.com and is president of The Financial Consulting Group www.gofcg.org. He is also CEO of Valuation Products and Services (VPS) www.valuationproducts.com.

Mr. Hitchner is editor/coauthor of the books the Hitchner Pratt Fishman Consensus View Q&A Guide to Financial Valuation and the VPS DLOM Guide and Toolkit, published by VPS. He is also editor/coauthor of Financial Valuation Applications and Models (FVAM), fifth edition; Financial Valuation Workbook (FVW), fifth edition; and Valuation for Financial Reporting: Fair Value, Business Combinations, Intangible Assets, Goodwill, and Impairment Analysis, third edition, all published by Wiley. FVAM and FVW have been adopted by the AICPA for its five-day Business Valuation School. These two books are also used by the National Association of Certified Valuators and Analysts (“NACVA”) for its three-day Advanced Business Valuation course. NACVA also uses the Discount for Lack of Marketability Guide and Toolkit as part of this course.

He is also an inductee in the AICPA Business Valuation Hall of Fame and a two-time recipient of the AICPA’s Business Valuation Volunteer of the Year award. He was also one of the four original members of the AICPA Business Valuation Standards Writing Task Force and served for the entire six years, up to the June 2007 official release of the standards.

Greg Saunders, CPA/ABV/CFF, ASA

He is a frequent speaker and writer on valuation and forensic accounting topics. He has presented at the AICPA National Forensic and Valuation Services Conference and the VSCPA Forensic and Valuation Services Conference and served as a guest lecturer at The College of William and Mary Raymond A. Mason School of Business. He is a co-author of Financial Valuation: Applications and Models, 5th ed. published in 2025 (the textbook used for the AICPA National Business Valuation School) and has also written technical articles for the Keiter Valuation and Forensic Services blog.

Continuing Professional Education on Business Valuation & Litigation

Jim Hitchner’s Valuation Products and Services (VPS) provides tools to assist practitioners in business valuation, litigation services, and forensics and fraud.

Valuation Products and Service, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org. Some online programs sponsored by VPS are administered by the Virginia Society of CPAs. For more information regarding CPE, refund, complaint, program cancellation or other policies of the Virginia Society of CPAs, visit vscpa.com/CPEPolicies or call (800) 733-8272.

The VPS StraightTalk webinar series brings you outstanding continuing professional education on business valuation and litigation topics. Unless otherwise noted, all webinars are targeted at an intermediate program level, qualify for two hours of CPE credit, and begin at 1:00 p.m. ET. With our simple flat pricing plan, your entire office (up to 20 people) can join us for this 100-minute presentation, earn two hours of CPE credit, and receive an archive recording for $269. Contact jkern@valuationproducts.com if your firm will have more than 20 attendees. More information on the VPS StraightTalk webinar series can be found here.