2026-209: Best Practices: Valuing Small Businesses – Market Approach

2026-209: Best Practices: Valuing Small Businesses – Market Approach

**Webinar 209: Live Broadcast Date: January 27, 2026, 1:00-3:00 pm ET**

VPS STRAIGHTtalk Webinar Series:

Speaker: Harold G. Martin, CPA/ABV/CFF, ASA, CFE

Description:

Join Harold Martin for an in-depth, practical discussion on valuing a small business using the Market Approach.  The session will discuss use of both the Guideline Transaction Method and Guideline Public Company Method and the issues to be considered when using these to value a small business

Learning Objectives:

Using a detailed case study (including report language), the participant will learn:

• • How to apply best practices when using the Market Approach to value a small business
  • How to defend your analysis
  • How to select the proper level of reliability of the alternative methods

Webinar Outline:

• • Review of the Guideline Transaction Method
  • Review of the Guideline Public Company Method
  • Determining “comparability”
  • When to apply each method
  • Level of reliance on each method
  • Limitations on use for valuing a small business
  • Illustration of each method using a case study

 Handouts:

• • VPS Webinar slides
  • Sample report section
  • Following the webinar, attendees will have access to a video recording of the program

With our simple flat pricing plan, your entire office (up to 20 people) can join us for this 100-minute presentation, earn two hours of CPE credit, and receive an archive recording for $299. Contact jkern@valuationproducts.com if your firm will have more than 20 attendees.

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Program Level: Intermediate
Delivery Method: Group/Internet based
Prerequisites: Basic understanding of business valuation concepts
CPE Credits: Two 50-minute CPE hours / Field of Study: Specialized Knowledge
For more information on CPE credits, refund policies, and complaint resolution visit our CPE page at www.valuationproducts.com/cpe.html.

Note to our loyal repeat customers:  We are partnering with the Virginia Society of CPAs to update and streamline our webinar process.  As a result, the instructions for registering and accessing the webinar have changed. Please download and read these instructions carefully.