Description
Archive 2025-204: Quantifying Personal and Entity Goodwill
**Webinar 204: Live Broadcast Date: August 12, 2025 1:00-3:00 pm ET**
VPS STRAIGHTtalk Webinar Series:
Speakers: Asif Charania, CPA/ABV/CFF and Greg Saunders, CPA/ABV/CFF, ASA
Webinar Description:
The webinar will present a quantitative approach using purchase price allocation techniques in estimating personal and entity goodwill. This approach may be used for tax purposes, as well as for family law cases where personal goodwill is a separate asset. The presentation will include a case study illustrating the method.
Learning Objectives:
The participant will learn and be updated on the following:
- Applications of the method for different valuation purposes (e.g., tax and family law matters)
- Background of the techniques and required documents and assumptions
- Compare and contrast quantitative approach against other methods commonly used (e.g., Multi-Attribute Utility Model (MUM))
- Case study illustrating the methodologies
Handouts:
- VPS Webinar Slides
- Access to a Video Recording of the Program
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