Archive 2014-74: Intangible Asset Valuation



2014-74: Practical Application of Intangible Asset Valuation Approaches and Methods

**Webinar 74 Live Broadcast Date: April 29, 2014**

presented by Robert F. Reilly, CPA/ABV/CFF, Managing Director, Willamette Management Associates

VPS StraightTalk Webinar Series: Practical Application of Intangible Asset Valuation Approaches and Methods

This presentation describes practical procedures related to intangible asset valuation approaches and methods. First, this presentation considers procedures for defining the subject intangible asset. Second, this presentation describes the analyst’s data gathering and due diligence procedures. Third, this presentation summarizes the generally accepted market approach, income approach, and cost approach valuation methods. In particular, this presentation describes and illustrates remaining useful life (RUL) considerations with regard to each valuation approach. Fourth, this presentation explains the valuation synthesis and conclusion considerations. Finally, this presentation includes a detailed illustrative example of a cost approach valuation, an income approach valuation, and a market approach valuation.

Learning Objectives:

The webinar participant will learn how to:

  • Identify the important attributes and bundle of rights related to the subject intangible asset
  • Perform asset-specific, owner/operator-specific, and industry-specific due diligence procedures
  • Select the appropriate valuation approaches and methods
  • Apply the selected valuation approaches and methods
  • Conclude, document, and defend the intangible asset value

Webinar Outline

The presentation will include the following topics:

  • Identification of intangible assets and intellectual property
  • Understanding the valuation assignment
  • Analyst data gathering and due diligence procedures
  • Generally accepted valuation approaches and methods
  • Valuation synthesis and conclusion procedures
  • Cost approach illustrative example
  • Income approach illustrative example
  • Market approach illustrative example
  • Reporting and defending the value conclusion


Included in this downloadable archived webinar package:

  • Audio/Video file
  • Webinar transcript
  • Original Webinar handouts

The archived webinar package is an Adobe Presenter PDF file that allows you to view the video of the webinar with the synced audio so that you see the presentation just as it was presented “live.” The Presenter format also allows for easy navigation through the webinar so you can quickly go to a specific section in the presentation. The handout materials are included in the file. To view the Webinar Presenter file, you must have Adobe Reader software version 9 or higher. You can download the free current version of Adobe Reader at

Additional information

Weight 0.00 oz