Archive 2009-14: Intangible Assets Introduction




Archive Webinar 2009-14: Introduction to the Valuation of Intangible Assets Models and Applications

presented by
Mark Zyla, CPA/ABV/CFF, CFA, ASA, with Don Wisehart, CPA/ABV/CFF, ASA, CVA, MST

Webinar 14 Original Broadcast Date: June 24, 2009

This session will cover:

  • The basics of valuing various intangible assets
  • How to apply the various types of models and applications available to value intangible assets
  • Why intangible assets are valued
  • The latest views and concepts concerning fair value for financial reporting

Webinar Outline:

  • Specific examples of how the following intangible assets are valued:
    • Customer relationships
    • Technology
    • Noncompete agreements
    • Software
    • Assembled workforce
    • Trade names and trademarks
  • The cost of capital for individual intangible assets
  • When and how the cost, market and income approaches are applicable
  • What auditors look for when reviewing intangible asset appraisals for financial reporting
  • The basics of SFASs 141, 141R, 142, 144 and 157

Included in this downloadable package are:

  • Audio/Video file
  • Webinar transcript
  • Original Webinar handouts

The archived webinar package is an Adobe Presenter PDF file that allows you to view the video of the webinar with the synced audio so that you see the presentation just as it was presented “live.” The Presenter format also allows for easy navigation through the webinar so you can quickly go to a specific section in the presentation. The handout materials are included in the file. To view the Webinar Presenter file, you must have Adobe Reader software version 9 or higher. You can download the free current version of Adobe Reader at Please note that CPE is only available for live webinar broadcasts.

Additional information

Weight 0.00 oz